Should your marketing tactics and messaging be different when targeting different age groups? Of course! But how often do marketers take the time to employ this strategy? A generational marketing strategy helps your team tailor content for different generations who often have common interests. And with the help of the latest AI tools, the process of identifying and engaging these groups is getting easier. More on this in our latest guest post from Charlie Fletcher.
Should your marketing tactics and messaging be different when targeting different age groups? Of course! But how often do marketers take the time to employ this strategy? A generational marketing strategy helps your team tailor content for different generations who often have common interests. And with the help of the latest AI tools, the process of identifying and engaging these groups is getting easier. More on this in our latest guest post from Charlie Fletcher.